![]() In this guide, we’ll break down the 11 most popular social messaging apps and their use cases. Do they need help using your product or service?.Are they looking for a video consultation with an expert before buying?.Do they want a quick response to a frequently asked question?.When choosing the right apps to talk to your audience, consider why and how people want to connect with your brand. These channels are approachable for consumers, social media managers and customer care specialists alike. Social messaging apps give marketers the opportunity to connect with people one-on-one by creating impactful, personalized touchpoints. So, how can you integrate conversational marketing into your strategy? Enter: social media messaging apps. But finding ways to talk directly to your consumers can seem intimidating. Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. ![]() Social media messaging is an integral part of daily life for most of us.
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